Using Purpose Driven AI, a trade promotion solution was built that optimized current trade campaigns and uncovered entirely new opportunities.
The trade promotion solution was deployed on the client platform for end-user consumption by all stakeholders of the ecosystem.
Tenzai’s AI-Powered solutions for trade promotion optimization are based on complex forecasting models, and they provide comprehensive diagnostics information for business users. This information helps to understand the key factors that stand behind successful promotion campaigns.
The other benefits include
- Developing an optimal Price and Promotions calendar module.
- Client’s Revenue improved by $29 Mn.
- The client’s ROI increased by 15% and reduced trade promotion spend by 8%