The client is a leading and fastest-growing manufacturers of headphones, earbuds and portable speakers in North America.
Tenzai team conducted a Purpose Driven AI workshop to brainstorm ideas with the clients’ product and marketing teams to conceptualize and design the solution.
Based on the insights, developed an NLP based product intelligence and sentiment analysis solution.
The solution had capabilities to fetch data from a wide range of sources like CeCommerce websites, social media, technology news, blogs, syndicated research through APIs and custom web scrapers.
Tenzai team trained over 10,000 documents/articles to build a custom language model to comprehend text for electronic gadgets especially headphones.
The language model differentiated between customer and influencer reviews and gave separate sentiment scores for them. It was possible to assign an overall weighted sentiment score based on features, sources and influencers.
The solution was able to attribute scores to different product features based on reviews and other content.